In addition to being an integral member of the Sage team, Alan Middleton is an author, frequent speaker and sought after marketing and communications commentator. Here are a few of his published works.


Published several year ago Ikonica explored the heritage and personalities of some of Canada’s most successful and well-konown brands. Alan Middleton co-authored Ikonica – a Fieldguide to Canada’s Brandscape with Jeannette Hanna.

Mentorship Matters

In a post-pandemic world where work-life balance is on the Mentorship Matters table, there is a need for mentorship as a way to humanize work relationships and improve organizational performance.

Association of Canadian Advertisers

Alan has also authored three reports for the Association of Canadian Advertisers (ACA):

  • Improving the Marketing Communications Value Chain – A look at the role of Payment-By-Results Remuneration
  • Measuring Marketing Communications Returns- ROI or Dashboard?
  • Come Together – a guidebook for enhancing the value of the Client-Agency relationship in the marketing communications industry.

Marketing Matters for SMEs

Covers research and cases about the practice of marketing and its importance for Canadian small and medium enterprises.

(To be published, Fall 2022)

Advertising Works II

Written by Alan Middleton and John Dalla Costa, Advertising Works explores how advertising works and how to make it work harder.

About Us

We are a team of senior management business-builders with decades of frontline experience successfully growing businesses, brands, not-for-profits and public agencies.

LEarn More


Our goal is to help businesses tackle issues that might benefit from our sage advice. Here are a couple of projects we recently completed.

View Projects


If you have a business challenge or issue that you think could benefit from some sage advice please contact us.

Contact Us

About Us       Portfolio        Viewpoints       Contact

© 2022 Sage Management Advice

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google